A new landing page
and visual identity for
Decathlon Outdoor
ux & ui design
side project
I love outdoor sports like hiking and cycling so when I travel, I always look for trails and routes. I use mainly two apps: AllTrails and Decathlon Outdoor.
I saw that:
Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
their landing page could be more inspiring, with less texts and a better focus on the mobile app
So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:
improve signup conversion rate
increase the mobile app downloads
To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.
