JeVeuxAider.gouv.fr

Nearly 9× more applications by letting associations reach out to volunteers

Nearly 9× more applications by letting associations reach out to volunteers

JeVeuxAider.gouv.fr is the French public volunteering platform. It enables anyone to find a volunteer opportunity that suits them, and helps organizations find motivated volunteers.

Product DesignUser Research

Industry

Public service - Marketplace

Role

Solo Product Designer (1 PM, 2 Developers)

Year

2025

Open the website (opens in a new tab)

A high-potential yet underused feature

At JeVeuxAider.gouv.fr, we want to help both volunteers and associations. Our key metric is: the number of volunteer applications.

When exploring how to increase this metric while answering our users’ needs, the PM and I identified a promising but underused feature: the reversed search, which allows associations to proactively reach out to relevant volunteers.

We chose to focus on it because:

3 strategic sub-objectives to stay on track

As in any marketplace, improving the feature required acting on three complementary levers:

This framework guided every design decision.

Before: the “Find volunteers” page, with the mission details on top and a grid of volunteer cards After: the revamped page, with a mission summary, filters on location, commitment, availability and favorite activities, and the number of matching volunteers
Volunteers search before and after the revamp
Before: volunteers shown as a grid of cards, with little information to choose from After: volunteers shown as a list with their commitment, availability and favorite activities, and a “Propose the mission” button on each row
Volunteers list before and after the revamp

Increase the number of volunteers visible, with a complete profile

To make the feature valuable, we first needed more volunteers with complete and visible profiles.

I redesigned the volunteer dashboard to encourage completion, with mainly:

  • clearer nudges (completion gauge + todo list)
  • a dedicated, streamlined completion flow

Results: 13% → 55% of new volunteers with complete & visible profiles. We doubled the total number of visible volunteers in 6 months.

“Complete your profile” card with a 38% completion gauge and a to-do list of profile steps
The todo list and gauge completion to encourage volunteers to complete their profile

Increase the number of associations using the feature

To scale usage, we improved the reversed search experience itself.

Through interviews, live and Hotjar observations and a survey, I identified two core use cases:

I redesigned the experience to include:

République
Française
JeVeuxAider.gouv.fr
Trouver une mission MaMargotResponsable

Accueil › Tableau de bord › Missions › J'accueille une personne réfugiée avec l’encadrement d’une association experte › Trouver des bénévoles

Trouver des bénévoles pour votre mission

J'accueille une personne réfugiée avec l’encadrement d’une association experte

💬 Traduction🟠 Distribution

Du 01 août au 31 août 20211 demi-journée par semaine
pendant 1 an minimum

14 rue des Petits Champs, 75020 ParisMission en présentiel

5 places restantessur 25 bénévoles recherchés

Lieu📍 75020 Paris + 5 km
Engagement minimum📅 1 demi-journée par se…
Activités favorites⭐ Toutes

56 bénévoles pourraient être intéressés 0 email envoyé

✉️300 crédits restants ›

BénévolesEngagement et
disponibilitésActivités favoritesActions
Quelques jours par semaineLa semaine • En soirée 💬 Traduction🟠 Distribution+4
Quelques jours par semaineLa semaine • En soirée 💬 Traduction🟠 Distribution+4
Quelques jours par semaineLa semaine • En soirée • Le weekend 💬 Traduction🟠 Distribution+4
Quelques heures par semaineLe weekend • En journée 💬 Traduction🟠 Distribution+4
Quelques heures par semaineLe weekend • En journée 🙋 Services à la personne👫 Lutte contre l’isolement+4
Quelques jours par semaineLa semaine • En soirée 💬 Traduction🟠 Distribution+4
Quelques heures par semaineFlexible 💬 Traduction🟠 Distribution+4
Quelques heures par semaineLa semaine • En soirée 💬 Traduction🟠 Distribution+4
Finding volunteers for a mission: filtering the list, viewing a profile, suggesting the mission

Then I made the feature more visible and accessible.

Mainly within the mission page and through emails sent to associations at key moments in the mission lifecycle. Also through a product tour and our monthly newsletter.

Results:

Note: outreach volume is capped for fairness: volunteers can receive only 2 emails/month, and associations are limited to 300 sends.

Mission page for an association with reversed search feature highlighted
Mission view for an association - feature highlight when they are still looking for volunteers

Improve the conversion rate

The second conversion driver was the email itself. The previous message felt automated, not personal.

We considered:

We chose the second option, since associations didn’t express the need for customization and often send in bulk.

Result: the feature’s conversion rate increased by 2.7×.

Outreach email to a volunteer written as a personal message from the association
The email sent to a volunteer, written as a personal message from the mission manager of the association

Final impact — a step-change in performance

After improving each sub-goal, the feature’s impact increased dramatically — 8.8× more applications when comparing the first six months of 2024 and 2025, while the number of users grew ×1.26 over the same period. Another satisfying result: the application validation rate is +11 pts higher than the platform average.

What’s next? Push adoption further and improve matching quality between volunteers and missions.

×8.8

Applications generated

First 6 months of 2024 vs 2025, with ×1.26 users

+11 pts

Application validation rate

Compared to the platform average

Next project

API Engagement

From research to prototype: laying the groundwork for the public engagement platform2025

User ResearchProduct DesignPrototyping
From research to prototype: laying the groundwork for the public engagement platform