Scaling user interface customization
for a better user experience
Scaling user interface customization for a better user experience
Scaling user interface customization for a better user experience
Scaling user interface customization for a better user experience
Allowing Bridge API customers to customize their user flows: to synchonize their bank account, to make a payment by wire transfer, etc.
Product Management
UX Design
Type
B2B SaaS
Industry
Fintech
Role
Product Manager
Type
B2B SaaS
Industry
Fintech
Role
Product Manager
Type
B2B SaaS
Industry
Fintech
Role
Product Manager
Type
B2B SaaS
Industry
Fintech
Role
Product Manager
Improve customer satisfaction by optimizing our conversion rates in several user flows
Bridge provides interfaces to allow their customers' users to:
synchronize a bank account to get their transactions, accounts information, KYC information, etc.
make a payment by wire transfer
These interfaces were Bridge-branded and one of the most asked improvement was to be able to customize it to our customer's brand. It had two mains advantages:
from customers side: be able to use our features in white label mode, without having to do a heavy development effort
from users side: be able to perform stressful actions (synchronizing bank accounts or make a payment) in a fluid and homogeneous experience
By working on this project, we wanted to improve customer satisfaction while improving our conversion rates in our user flows.
Improve customer satisfaction by optimizing our conversion rates in several user flows
Bridge provides interfaces to allow their customers' users to:
synchronize a bank account to get their transactions, accounts information, KYC information, etc.
make a payment by wire transfer
These interfaces were Bridge-branded and one of the most asked improvement was to be able to customize it to our customer's brand. It had two mains advantages:
from customers side: be able to use our features in white label mode, without having to do a heavy development effort
from users side: be able to perform stressful actions (synchronizing bank accounts or make a payment) in a fluid and homogeneous experience
By working on this project, we wanted to improve customer satisfaction while improving our conversion rates in our user flows.
Improve customer satisfaction by optimizing our conversion rates in several user flows
Bridge provides interfaces to allow their customers' users to:
synchronize a bank account to get their transactions, accounts information, KYC information, etc.
make a payment by wire transfer
These interfaces were Bridge-branded and one of the most asked improvement was to be able to customize it to our customer's brand. It had two mains advantages:
from customers side: be able to use our features in white label mode, without having to do a heavy development effort
from users side: be able to perform stressful actions (synchronizing bank accounts or make a payment) in a fluid and homogeneous experience
By working on this project, we wanted to improve customer satisfaction while improving our conversion rates in our user flows.
Make the customization tool advanced enough, yet easy to use
When we talk interface customization, we can talk about a lot of things: images, colors, fonts, font sizes, margins, etc.
By talking to ours customers and organizing user tests, we got these insights:
Customers want their user journey to be fully customized with their brand, but they are not ready to put so much development effort to do it
Users can get lost sometimes between Bridge interfaces and our customers interfaces, but they usually don’t pay too much attention
Make the customization tool advanced enough, yet easy to use
When we talk interface customization, we can talk about a lot of things: images, colors, fonts, font sizes, margins, etc.
By talking to ours customers and organizing user tests, we got these insights:
Customers want their user journey to be fully customized with their brand, but they are not ready to put so much development effort to do it
Users can get lost sometimes between Bridge interfaces and our customers interfaces, but they usually don’t pay too much attention
Make the customization tool advanced enough, yet easy to use
When we talk interface customization, we can talk about a lot of things: images, colors, fonts, font sizes, margins, etc.
By talking to ours customers and organizing user tests, we got these insights:
Customers want their user journey to be fully customized with their brand, but they are not ready to put so much development effort to do it
Users can get lost sometimes between Bridge interfaces and our customers interfaces, but they usually don’t pay too much attention
Make the customization tool advanced enough, yet easy to use
When we talk interface customization, we can talk about a lot of things: images, colors, fonts, font sizes, margins, etc.
By talking to ours customers and organizing user tests, we got these insights:
Customers want their user journey to be fully customized with their brand, but they are not ready to put so much development effort to do it
Users can get lost sometimes between Bridge interfaces and our customers interfaces, but they usually don’t pay too much attention
Solution and results
Since I was working with an external part-time designer, I handle the whole process except for UI.
We decided to allow light customization from the customer dashboard.
As a result:
Less negotiation talks with leads who wanted to use tour interfaces in white label
3 different user journeys were impacted with the customization and the 3 conversion rates improved
Solution and results
Since I was working with an external part-time designer, I handle the whole process except for UI.
We decided to allow light customization from the customer dashboard.
As a result:
Less negotiation talks with leads who wanted to use tour interfaces in white label
3 different user journeys were impacted with the customization and the 3 conversion rates improved
Solution and results
Since I was working with an external part-time designer, I handle the whole process except for UI.
We decided to allow light customization from the customer dashboard.
As a result:
Less negotiation talks with leads who wanted to use tour interfaces in white label
3 different user journeys were impacted with the customization and the 3 conversion rates improved
The customization form wireframe I made
Live render in production
Customized interface with a mobile preview
Next project
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬