I make complex products simple to use

I find the right problem, then design what moves the metric.

What I do

Product Design

Create, improve and launch useful products

Product VisionDiscoveryUX DesignUI Design

Deliverables & skills

  • UX/UI audit, data analysis
  • User journeys, user flows
  • Mockups and interfaces
  • Prototyping (Figma, Claude Code, Lovable)
  • Usability tests

Project types

  • SaaS Product B2B
  • Marketplace B2B & B2C
  • Landing pages for SEO & acquisition

User Research

Identify pain points and strategic opportunities

Strategic goalsResearch protocolsAnalysisRecommendations

Deliverables & skills

  • Research framing
  • Interviews and observation
  • Surveys and data analysis
  • AI-assisted synthesis and analysis
  • Pain points matrix
  • Recommendations or product vision

Project types

  • Strategic pivot for an existing product
  • New business idea to investigate
  • Existing product audit

Good design is measured in results

Conversion, retention, satisfaction: I design to move the metrics that matter to you

How I can help you

Optimize a conversion rateImprove retentionEase your acquisitionHelp you define your product visionBuild and launch a new productMake your users happy and delighted

For long missions

(3 months or more)

You have a roadmap for the next few months? You need a designer that can be proactive both on discovery and delivery steps?

Then I can integrate one of your product squads and team up with your developers and product managers. I spent 5 years as a PM, so I speak roadmap, metrics and trade-offs. I'll work hand in hand with your PM.

For short missions

(less than 3 months)

A short user research project, a feature or a user flow to optimize, a conversion rate to improve, landing pages for SEO to design or build, etc.

I can help you working solo or collaborating with your team, or some talented developers I know.

Take a look at my projects
Nicolas Gouard

Let's make things easier together

Whether you need support on a project or a designer to join your squad, let's chat 💬

Connect on LinkedIn (opens in a new tab)See how I can help

Or email me: hello@nicolasgouard.com

Logos of clients I've worked with, including API Engagement, JeVeuxAider.gouv.fr, Bridge, Simplon and Worldia