Payment user flow revamp to improve the conversion rate
Bridge API provides a user flow to customers (e-shop, accounting sotfware) enabling their users to easily pay carts and invoices by wire transfers.
Our goal was to improve the payment flow conversion rate.
Product Management
UX Design
Expand payment by wiretransfer to new use cases
I worked as a Product Manager for this project, teaming up with a Product Designer.
I owned the problem definition phase, the user flows and wireframes and he owned the UI part. We lead user tests together.
At Bridge, wiretransfer payment feature was mainly used:
to pay invoices in accounting softwares
for money recovery for e-shop websites
We wanted to expand our use cases to diversify our revenue streams. After some research with the marketing team, the new promising use case to handle was to provide a wiretransfer payment method for e-shop websites.
Our first version of the payment user flow had a low conversion rate: 33%.
Even if we don’t own the entire journey, we needed to improve this conversion rate to improve customer and user satisfaction and to improve our profits by opening the feature to the e-shop use case.
By analysing Mixpanel data and running some usability tests, we quickly identified the biggest drops and pain points in the flow
When the users choose their bank, they can either scan the QR code and continue on their bank mobile app, or continue on their bank website
