New digital travel diary -
quicker to produce, easier to use

New digital travel diary - quicker to produce, easier to use

For each trip sold on Worldia, travelers receive a travel diary with useful information about their trip. To face sales increase, we had to find solutions to produce and send the travel diary quicker, without lowering the quality.

Product Management

User Research

UX Design

Type

B2B2C SaaS

Industry

Travel

Role

Product Manager

Type

B2B2C SaaS

Industry

Travel

Role

Product Manager

Type

B2B2C SaaS

Industry

Travel

Role

Product Manager

Type

B2B2C SaaS

Industry

Travel

Role

Product Manager

Send the travel diaries on time and improve the customer experience

The travel diaries were made semi-automatically then edited and sent manually by Worldia employees. The format was several slides saved as a PDF and then sent by email or printed and sent by mail.

After a few delays and a growing demand, we had to manage the sales increase and still send the travel diaries on-time, before the customers leave for their trip.

We decided to use this project to work on both sides:

for Worldia employees to help them generate the diaries faster
for travelers to help them during their trip with this diary

Send the travel diaries on time and improve the customer experience

The travel diaries were made semi-automatically then edited and sent manually by Worldia employees. The format was several slides saved as a PDF and then sent by email or printed and sent by mail.

After a few delays and a growing demand, we had to manage the sales increase and still send the travel diaries on-time, before the customers leave for their trip.

We decided to use this project to work on both sides:

for Worldia employees to help them generate the diaries faster
for travelers to help them during their trip with this diary

Send the travel diaries on time and improve the customer experience

The travel diaries were made semi-automatically then edited and sent manually by Worldia employees. The format was several slides saved as a PDF and then sent by email or printed and sent by mail.

After a few delays and a growing demand, we had to manage the sales increase and still send the travel diaries on-time, before the customers leave for their trip.

We decided to use this project to work on both sides:

for Worldia employees to help them generate the diaries faster
for travelers to help them during their trip with this diary

From travelers side: travel diaries are beautiful but not very practical

Thanks to user interviews, user journey mapping and surveys, we learned that customers were more likely to appreciate the travel diary as a souvenir more than something useful during their trip.

Still, they needed something to check hotel information, time for their transfers and activities.

From travelers side: travel diaries are beautiful but not very practical

Thanks to user interviews, user journey mapping and surveys, we learned that customers were more likely to appreciate the travel diary as a souvenir more than something useful during their trip.

Still, they needed something to check hotel information, time for their transfers and activities.

From travelers side: travel diaries are beautiful but not very practical

Thanks to user interviews, user journey mapping and surveys, we learned that customers were more likely to appreciate the travel diary as a souvenir more than something useful during their trip.

Still, they needed something to check hotel information, time for their transfers and activities.

From travelers side: travel diaries are beautiful but not very practical

Thanks to user interviews, user journey mapping and surveys, we learned that customers were more likely to appreciate the travel diary as a souvenir more than something useful during their trip.

Still, they needed something to check hotel information, time for their transfers and activities.

From Worldia employees side: a lot of repetitive tasks

With interviews and in-situ observations, we got these key learnings:

It takes around one hour to generate a travel diary
Employees waste a lot of time doing repetitive tasks:
- Edit some inaccurate contents managed by another team at Worldia
- Save and organize PDFs in the cloud
- Send them by email to the customers

From Worldia employees side: a lot of repetitive tasks

With interviews and in-situ observations, we got these key learnings:

It takes around one hour to generate a travel diary
Employees waste a lot of time doing repetitive tasks:
- Edit some inaccurate contents managed by another team at Worldia
- Save and organize PDFs in the cloud
- Send them by email to the customers

From Worldia employees side: a lot of repetitive tasks

With interviews and in-situ observations, we got these key learnings:

It takes around one hour to generate a travel diary
Employees waste a lot of time doing repetitive tasks:
- Edit some inaccurate contents managed by another team at Worldia
- Save and organize PDFs in the cloud
- Send them by email to the customers

From Worldia employees side: a lot of repetitive tasks

With interviews and in-situ observations, we got these key learnings:

It takes around one hour to generate a travel diary
Employees waste a lot of time doing repetitive tasks:
- Edit some inaccurate contents managed by another team at Worldia
- Save and organize PDFs in the cloud
- Send them by email to the customers

A multi-step solution to both make our employees and customers happy :)

After the user research and some brainstorming, we decided:

First, to improve the way to manage the content for the Content team → saved time for people generating the diaries
Then, to switch from a PDF/printed version to a digital and mobile-friendly version (this version could still be exported as a PDF to keep it as a souvenir)
Finally, to allow employees to send them directly from our internal tool, without having to export it somewhere and send it manually by email

A multi-step solution to both make our employees and customers happy :)

After the user research and some brainstorming, we decided:

First, to improve the way to manage the content for the Content team → saved time for people generating the diaries
Then, to switch from a PDF/printed version to a digital and mobile-friendly version (this version could still be exported as a PDF to keep it as a souvenir)
Finally, to allow employees to send them directly from our internal tool, without having to export it somewhere and send it manually by email

A multi-step solution to both make our employees and customers happy :)

After the user research and some brainstorming, we decided:

First, to improve the way to manage the content for the Content team → saved time for people generating the diaries
Then, to switch from a PDF/printed version to a digital and mobile-friendly version (this version could still be exported as a PDF to keep it as a souvenir)
Finally, to allow employees to send them directly from our internal tool, without having to export it somewhere and send it manually by email

A realistic MVP for an ambitious Vision

We focused on key-features in the MVP to launch it quickly

Global overview of the travelers’ trip to help them scan when they switch cities or hotels
“Go to this place” action to open Google Maps with the itinerary to the right address
Direct access to documents like hotel vouchers or event tickets directly from the diary

Without loosing sight of what we wanted to improve after

The vision for this travel diary was to embed this diary in a native app to:
Access it off line
Allow notifications to smooth the experience with information like “It’s time to leave for your next activity” or “Your guide is waiting for you”
Suggest events or deals in real-time and allow users to book new services during their stay through the app (upsale tool)

I don’t have the wireframes and mockups for this project anymore but here is a quick overview

A realistic MVP for an ambitious Vision

We focused on key-features in the MVP to launch it quickly

Global overview of the travelers’ trip to help them scan when they switch cities or hotels
“Go to this place” action to open Google Maps with the itinerary to the right address
Direct access to documents like hotel vouchers or event tickets directly from the diary

Without loosing sight of what we wanted to improve after

The vision for this travel diary was to embed this diary in a native app to:
Access it off line
Allow notifications to smooth the experience with information like “It’s time to leave for your next activity” or “Your guide is waiting for you”
Suggest events or deals in real-time and allow users to book new services during their stay through the app (upsale tool)

I don’t have the wireframes and mockups for this project anymore but here is a quick overview

A realistic MVP for an ambitious Vision

We focused on key-features in the MVP to launch it quickly

Global overview of the travelers’ trip to help them scan when they switch cities or hotels
“Go to this place” action to open Google Maps with the itinerary to the right address
Direct access to documents like hotel vouchers or event tickets directly from the diary

Without loosing sight of what we wanted to improve after

The vision for this travel diary was to embed this diary in a native app to:
Access it off line
Allow notifications to smooth the experience with information like “It’s time to leave for your next activity” or “Your guide is waiting for you”
Suggest events or deals in real-time and allow users to book new services during their stay through the app (upsale tool)

I don’t have the wireframes and mockups for this project anymore but here is a quick overview

10 minutes

to send one travel diary

versus 1 hour before the update

10 minutes

to send one travel diary

versus 1 hour before the update