A new landing page and visual identity for Decathlon Outdoor
This is a fictional project I made to improve my skills building landing pages.
I love outdoor sports like hiking and cycling so when I travel, I always look for trails and routes with apps like Decathlon Outdoor, AllTrails or Komoot.
Product Design
UX
UI
Personal Project
Industry and type
Sport - Landing page
Role and team
Product Designer (personal project)
Year
2023
Industry and type
Sport - Landing page
Role and team
Product Designer (personal project)
Year
2023
Industry and type
Sport - Landing page
Role and team
Product Designer (personal project)
Year
2023
Industry and type
Sport - Landing page
Role and team
Product Designer (personal project)
Year
2023
A personalized landing page to boost conversion
I saw that:
Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
their landing page could be more inspiring, with less texts and a better focus on the mobile app
So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:
improve signup conversion rate
increase the mobile app downloads
To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.
A personalized landing page to boost conversion
I saw that:
Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
their landing page could be more inspiring, with less texts and a better focus on the mobile app
So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:
improve signup conversion rate
increase the mobile app downloads
To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.
A personalized landing page to boost conversion
I saw that:
Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity
their landing page could be more inspiring, with less texts and a better focus on the mobile app
So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:
improve signup conversion rate
increase the mobile app downloads
To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.
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Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬