A new landing page
and visual identity for
Decathlon Outdoor

ux & ui design

side project

I love outdoor sports like hiking and cycling so when I travel, I always look for trails and routes. I use mainly two apps: AllTrails and Decathlon Outdoor.

I saw that:

  • Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity

  • their landing page could be more inspiring, with less texts and a better focus on the mobile app

So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:

  • improve signup conversion rate

  • increase the mobile app downloads

To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.