A new landing page and visual identity for Decathlon Outdoor

This is a fictional project I made to improve my skills building landing pages.

I love outdoor sports like hiking and cycling so when I travel, I always look for trails and routes with apps like Decathlon Outdoor, AllTrails or Komoot.

Product Design

UX

UI

Personal Project

Type

Landing page

Industry

Sport

Role

Product Designer (personal project)

Type

Landing page

Industry

Sport

Role

Product Designer (personal project)

Type

Landing page

Industry

Sport

Role

Product Designer (personal project)

Type

Landing page

Industry

Sport

Role

Product Designer (personal project)

A personalized landing page to boost conversion

I saw that:

  • Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity

  • their landing page could be more inspiring, with less texts and a better focus on the mobile app

So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:

  • improve signup conversion rate

  • increase the mobile app downloads

To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.

A personalized landing page to boost conversion

I saw that:

  • Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity

  • their landing page could be more inspiring, with less texts and a better focus on the mobile app

So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:

  • improve signup conversion rate

  • increase the mobile app downloads

To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.

A personalized landing page to boost conversion

I saw that:

  • Decathlon Outdoor is in transition between an old brand identity and the global Decathlon identity

  • their landing page could be more inspiring, with less texts and a better focus on the mobile app

So I designed my own landing page for Decathlon Outdoor, with two main goals in mind:

  • improve signup conversion rate

  • increase the mobile app downloads

To do this, I used and tweaked Decathlon's design system and the old Decathlon Outdoor brand identity.

Let’s make things easier — together

Whether you need support on a project or a designer to join your squad, let's chat 💬

Let’s make things easier — together

Whether you need support on a project or a designer to join your squad, let's chat 💬

Let’s make things easier — together

Whether you need support on a project or a designer to join your squad, let's chat 💬

Let’s make things easier — together

Whether you need support on a project or a designer to join your squad, let's chat 💬