Help Lydia users to make their first investments
I worked on this Lydia project during my advanced Product Design training at The Design Crew. One day per week during 8 weeks we had theoritical courses and then applied them on this project: how to help Lydia users make their first investments?
Product Design
UX
UI
User Research
Training Project
How Lydia can make their users feel confident when making their first investment?
Lydia has launched a feature allowing their users to invest their money in cryptocurrencies, stock options and more.
With my two teammates our goal was to increase the number of users investing to improve the amount of money invested.
How Lydia can make their users feel confident when making their first investment?
Lydia has launched a feature allowing their users to invest their money in cryptocurrencies, stock options and more.
With my two teammates our goal was to increase the number of users investing to improve the amount of money invested.
People feel overwhelmed and need to be guided
Thanks to several semi-guided interviews and a proto user journey map, we identified to main issues with financial investments when we are novice:
People tend to get lost with the domain complexity and the amount of information. It feeds the fear to invest with the fear of losing money
People seek guidance with tangible and concrete things beyond the financial part of investment: they also need either a social, playful or ethical side to their investments
People feel overwhelmed and need to be guided
Thanks to several semi-guided interviews and a proto user journey map, we identified to main issues with financial investments when we are novice:
People tend to get lost with the domain complexity and the amount of information. It feeds the fear to invest with the fear of losing money
People seek guidance with tangible and concrete things beyond the financial part of investment: they also need either a social, playful or ethical side to their investments
People feel overwhelmed and need to be guided
Thanks to several semi-guided interviews and a proto user journey map, we identified to main issues with financial investments when we are novice:
People tend to get lost with the domain complexity and the amount of information. It feeds the fear to invest with the fear of losing money
People seek guidance with tangible and concrete things beyond the financial part of investment: they also need either a social, playful or ethical side to their investments
People feel overwhelmed and need to be guided
Thanks to several semi-guided interviews and a proto user journey map, we identified to main issues with financial investments when we are novice:
People tend to get lost with the domain complexity and the amount of information. It feeds the fear to invest with the fear of losing money
People seek guidance with tangible and concrete things beyond the financial part of investment: they also need either a social, playful or ethical side to their investments
How might we help users make their first investment related to heir hobbies and values?
Regarding the insights we got from the interviews, we had two possibles paths:
Social: it's reassuring and it can trigger an investment to see friends invest before us
Interests: like crowdfunding, people aspire to invest in something they care about
Since the social part is already existing in some way in Lydia, we decided to go with the second path: gathering users values and interests and the investments.
How might we help users make their first investment related to heir hobbies and values?
Regarding the insights we got from the interviews, we had two possibles paths:
Social: it's reassuring and it can trigger an investment to see friends invest before us
Interests: like crowdfunding, people aspire to invest in something they care about
Since the social part is already existing in some way in Lydia, we decided to go with the second path: gathering users values and interests and the investments.
How might we help users make their first investment related to heir hobbies and values?
Regarding the insights we got from the interviews, we had two possibles paths:
Social: it's reassuring and it can trigger an investment to see friends invest before us
Interests: like crowdfunding, people aspire to invest in something they care about
Since the social part is already existing in some way in Lydia, we decided to go with the second path: gathering users values and interests and the investments.
How might we help users make their first investment related to heir hobbies and values?
Regarding the insights we got from the interviews, we had two possibles paths:
Social: it's reassuring and it can trigger an investment to see friends invest before us
Interests: like crowdfunding, people aspire to invest in something they care about
Since the social part is already existing in some way in Lydia, we decided to go with the second path: gathering users values and interests and the investments.
Create an affinity score between users preferences and possible investments
After a few ideation techniques (mind map, benchmarking, crazy 8, storyboard) to find solutions), we found several concepts.
Regarding our "How Might We", we decided to go with this one: match users and possible investments by affinity according to different criteria: themes and hobbies, risk level and acceptance, history of past investments, etc.
Create an affinity score between users preferences and possible investments
After a few ideation techniques (mind map, benchmarking, crazy 8, storyboard) to find solutions), we found several concepts.
Regarding our "How Might We", we decided to go with this one: match users and possible investments by affinity according to different criteria: themes and hobbies, risk level and acceptance, history of past investments, etc.
Create an affinity score between users preferences and possible investments
After a few ideation techniques (mind map, benchmarking, crazy 8, storyboard) to find solutions), we found several concepts.
Regarding our "How Might We", we decided to go with this one: match users and possible investments by affinity according to different criteria: themes and hobbies, risk level and acceptance, history of past investments, etc.
User tests allowed us to quickly adjust our concept and prototype
We built a first prototype with Figma and we tested it with four users. Thanks to our tests, we:
validated our concept
improved our interfaces and wordings
learned that some content had not been read (too much text, or not visible enough)
saw that the affinity percentage between users and investments generated questions
User tests allowed us to quickly adjust our concept and prototype
We built a first prototype with Figma and we tested it with four users. Thanks to our tests, we:
validated our concept
improved our interfaces and wordings
learned that some content had not been read (too much text, or not visible enough)
saw that the affinity percentage between users and investments generated questions
User tests allowed us to quickly adjust our concept and prototype
We built a first prototype with Figma and we tested it with four users. Thanks to our tests, we:
validated our concept
improved our interfaces and wordings
learned that some content had not been read (too much text, or not visible enough)
saw that the affinity percentage between users and investments generated questions
A customized list of investments, only for you
Overview of some screens of the new user flow we created
A great training program to validate my Product Design skills and learn the best practices in the industry
Since it’s a training project we cannot measure the success of our solution but I can summarize how the training helped me:
I perfected my skills in user research with very clear methods and tips to drive interviews and tests with the less possible bias
I improved my mobile design skills by using parts of Lydia’s design system
I found inspiring methods from the training mentors and other students companies
A great training program to validate my Product Design skills and learn the best practices in the industry
Since it’s a training project we cannot measure the success of our solution but I can summarize how the training helped me:
I perfected my skills in user research with very clear methods and tips to drive interviews and tests with the less possible bias
I improved my mobile design skills by using parts of Lydia’s design system
I found inspiring methods from the training mentors and other students companies
A great training program to validate my Product Design skills and learn the best practices in the industry
Since it’s a training project we cannot measure the success of our solution but I can summarize how the training helped me:
I perfected my skills in user research with very clear methods and tips to drive interviews and tests with the less possible bias
I improved my mobile design skills by using parts of Lydia’s design system
I found inspiring methods from the training mentors and other students companies
Next project
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬
Let’s make things easier — together
Whether you need support on a project or a designer to join your squad, let's chat 💬